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Communicating with a remote workforce

Manage

Australians seem pretty much agreed that remote working for “office jobs” will continue even when the COVID-19 pandemic eases. Australians seem pretty much agreed that remote working for “office jobs” will continue even when the COVID-19 pandemic eases. Employees have discovered the joys of flexibility, have adopted a new work-life balance that is not as constrained by a rigid delineation between work hours and non-work hours, and look with new eyes at the time wasted through daily commuting. Equally, employers…

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Today’s recipe: The perfect tone for your crisis comms

Protect

This is a modern take on an age-old recipe. This is a modern take on an age-old recipe. People will relate to the familiar flavours of authenticity and clarity that make any communications dish great. At the same time, they should feel comforted by the special mix of assuredness and open-mindedness injected by the chef. In extraordinary times, it’s important we feed each other the right information in the right way to help recover as quickly as possible. Ingredients 1…

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Brands in the COVID-19 world

Build

In a special report, Daymark wanted to analyse how brands have responded to the new world so we looked at a selection of newspaper advertisements in certain papers in the Melbourne market (The Australian, The AFR, The Age, Herald Sun). In looking at the advertisements we have reflected that in a public health crisis people look to governments for reassurance, timely information and equality of access to care and treatment. From brands, we expect they will show: 1. How they…

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Predicting the unpredictable

Protect

A few years back Daymark embarked on an exercise to develop a product that could predict rare but severely damaging events to an organisation’s reputation, a so-called ‘black swan’ event. Some consider the current COVID-19 pandemic as a black swan event, although better crisis management scenarios have pandemics in their mix. It is of course, by definition, an impossible task to uncover black swan events. But how do you get close? In corporate affairs we have all seen them –…

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Getting sentimental

Build

Seeking the views of stakeholders is essential in managing and improving corporate reputation. We work with many companies and organisations that need to know what their stakeholders think about them and their operations. There are several ways to gather this intelligence but the method that works best is a stakeholder sentiment survey. The survey generally comprises a series of face-to-face, structured interviews that seek the views of people that can make a real difference to the organisation. The survey typically…