2023 – Are you ready?

As the year draws to a close, it is timely to step back and assess how ready your organisation is to respond to an issue. As we have seen in recent times – particularly in the cyber-security space with vulnerabilities in infrastructure and technical failures leading to shutdowns, cyber-attacks and ransoms ­–organisations large and small need to be clear about how they will respond and communicate if an issue escalates into a crisis. It’s a big call but hear this.…

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Cyberhacks in Australia – do you know the legal implications?

Companies across Australia have been scrambling in recent weeks to get on top of their cyber risk, after Optus, and then Medibank, fell victim to massive data breaches. If it can happen to two such large, well-resourced organisations, then the implication is pretty clear that it can happen to anyone. Naturally, it has been a theme at many AGMs held this month.If a business becomes aware it has been hacked, there is a lot to think about at a time…

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A guide to the consultation wonderland

Everyday across the nine governments at the federal and state level, there are literally hundreds of consultation processes underway (and that is before we consider more than 530 local councils.) At the moment the relatively new federal government is in the midst of multiple consultation exercises across all portfolios. The two highest profile examples are the Employment White Paper which is itself a continuation of the extensive engagement in the lead up to the Jobs and Skills Summit in September.…

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Why the Media Release Still Matters

Sometimes I hate social media. A bottomless pit of information, innuendo and occasionally intrigue, it can suck hours from an otherwise productive life. From a public relations point of view, however, there is no doubt social media has transformed the way organisations communicate. So much so, in fact, that there are those who declare the media release is dead, consigned to the grave alongside aerograms and the fax machine. To be sure, Twitter is quicker, Instagram is more aesthetic, and…

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Reputation risks: it’s time to seek them out

Reputation risk is one of those terms that sounds simple at first blush but a look beneath the hood shows it’s a complicated thing to unpack. At Daymark we have been contemplating how to assess reputation risk for many years. The definition we most often use with clients is that your reputation risk is the difference between how your stakeholders expect you to act compared with how you actually do act. But how do you define this risk in real…

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Authenticity: Share your truth, ignite your brand

It is natural to want to cut through to the truth – to gravitate towards what is unique in a saturated marketplace. Especially in challenging times – people feel re-assured by the offering of ‘what you see, is what you get’. It is one reason why there has been so much commentary, albeit divided, around Nick Kyrgios. He is evidently authentic and good for business and sell-out crowds. However, his authenticity splits opinion, especially when it comes to his on-court…

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Community Groups Welcome Australia Post Grants

Australia Post announced its latest People of Post grant recipients, with 356 community organisations receiving funding thanks to a nomination from an Australia Post team member. The diverse community groups will share in almost $350,000 for projects such as community gardens, arts and crafts workshops, and volunteer training. The People of Post program takes a grassroots approach to supporting projects, with Australia Post team members encouraged to nominate based on their own personal connection to a local organisation. Recipients include…

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Policy issues that matter in the next Parliament

As former PM Keating said, ‘when you change the government you change the country.’ Those changes will be both in the policy space and in the politics that surround it. This is our attempt to predict the ‘what’ and the ‘how’ in the next three years. Policy Many policy matters can be pursued by the executive government, but they will still be important to the Parliament. These are the likely top 10 policy issues for the 47th Parliament: 1.Cost of…

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Daymark to launch AI Reputation Management Tool

Daymark is pleased to announce it is launching a new reputation management tool, Foresight AI. With a proof-of-concept stage complete, the company is looking to commence its first market pilot, with a commercial release planned for later in the year. Foresight’s core solution is the detection of reputation damaging risks and events through the use of big data analytics and machine learning. The AI technology analyses email data with direct identifiers removed, using purpose-built algorithms to isolate patterns and issues.…