‘Are we right to go?’

This short statement sums up much of Dan Andrews’ communications skills. A line that signalled the start of yet another COVID-era press conference. As people in the communications game, it is worth reflecting on Dan Andrews as a professional, political communicator. The first point to make is that he threw out most of the old rule book on how to manage political messaging. He was effectively the first post-mainstream media Premier. He simply didn’t bother trying to chase the approval…

Robust CSR strategies more imperative than ever

Today the intersection between profit and purpose has well and truly taken centre stage, and the need for corporate sustainability and social responsibility strategies is an undeniable necessity. With the 2023 SDG Summit taking place in New York this week, marking the halfway point to the deadline set for achieving the 2030 Agenda and the Sustainable Development Goals (SDGs), it is an opportune moment for businesses to reflect on their progress. The recent release of the federal government’s first national…

The Art of a Good Media Release

A good media release can make or break the coverage received, so it’s worth putting in the effort if you have positive news to share. At Daymark we often write media releases on behalf of clients, or review and edit first drafts. These are a few things we bear in mind to ensure media success: The Title and First Paragraph are Crucial News desks have always received more media alerts than they can cover, but with the ease of digital…