The benefits of data-driven storytelling

Amidst the clamour of the click, like, and share, where every message is competing for attention, I thought it may be worthwhile revisiting the benefits of data-driven storytelling. It’s a potent tool – one that can raise your narrative above the noise and resonate deeply with your target audience. Utilising data effectively however isn’t just about compiling numbers or accessing information; it’s about weaving them into a story that captivates, informs, and persuades. Indeed, it requires a blend of analytical…

Gender pay gap data… and how employers respond

Shock, horror…we have a gender pay gap problem in corporate Australia! On 27 February, the Workplace Gender Equality Agency (WGEA) released data on median gender pay gaps* of over 5,000 private sector employers with 100 or more employees noting that publishing employer gender pay gaps aims to help accelerate employer action. This data has been collected for many years but never published in this fashion. Just under a third of employers have a median pay gender gap within the target…

In praise of the rubber chicken

One of the corporate rituals that fell away in recent times was the corporate eight-to-a-table lunch in a hotel ballroom. I am happy to say that the rubber chicken[1] circuit is back! I have noticed that many industry associations are filling their calendars with lunches, breakfasts, cocktail events and this is a good thing. As humans we crave connection and as those working for companies, institutions, universities, governments and consultancies, a corporate event meets that need. It has other benefits…

It’s a New Year so let’s rewrite unhelpful narratives

It is an overlooked strategy when coming out of a sustained period of downward pressure on an organisation’s reputation to consider rewriting unhelpful narratives. Done correctly this can move an organisation from a reactive communications footing – or responding constantly to issues – to a proactive footing where the communications are more on your terms. It is also a great New Year’s activity that can be applied in a personal sense as well as for a business or a business…