As reputation specialists, exasperated clients come to us with the ‘activist’ dilemma. Will we be worse off if we engage and give them air or if we ignore and let them skew reality? They will be frustrated and exhausted by public attacks based on disinformation and oversimplification As reputation specialists, exasperated clients come to us with the ‘activist’ dilemma. Will we be worse off if we engage and give them air or if we ignore and let them skew reality?…
In a special report, Daymark wanted to analyse how brands have responded to the new world so we looked at a selection of newspaper advertisements in certain papers in the Melbourne market (The Australian, The AFR, The Age, Herald Sun). In looking at the advertisements we have reflected that in a public health crisis people look to governments for reassurance, timely information and equality of access to care and treatment. From brands, we expect they will show: 1. How they…
Seeking the views of stakeholders is essential in managing and improving corporate reputation. We work with many companies and organisations that need to know what their stakeholders think about them and their operations. There are several ways to gather this intelligence but the method that works best is a stakeholder sentiment survey. The survey generally comprises a series of face-to-face, structured interviews that seek the views of people that can make a real difference to the organisation. The survey typically…
When I was growing up it was easy to understand truth from lies; to distinguish fact from fiction. Truth emanated from the mouths of politicians, priests, sports heroes, policemen, business leaders and the newspapers. We trusted people in uniform and those representing large institutions, both secular and religious. We trusted our scientists and our teachers. We trusted the books in the library and the bloke who lived next door. We knew that some people were prone to exaggeration, but we…
Every other day we hear about a new company in the midst of a crisis caused by a natural disaster, poor corporate culture, terrible customer service, media fascination or regulator action. At the same time, we know that trust in companies and many other institutions is at an all-time low. Perhaps this explains why we have been busy undertaking crisis management reviews and writing plans for many clients across a range of sectors including the transport, manufacturing, community services, financial…
I was lucky enough to attend the Australian Transport Summit (ATS) in Sydney on 18 August. The fifth ATS was jointly presented by the Tourism and Transport Forum and the UITP. The organisers brought together a mix of ‘transport types’ from Australia and around the world. The international speakers included people from the USA, Singapore, France and the UK. The key theme of the event was the future: traditionally transport has been characterized by a focus on infrastructure and vehicles…
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