Our people

Specialists in reputation management.

With diverse senior experience in corporate communications, public relations, journalism and government relations, the Daymark team are trusted high level advisers to CEO’s, board directors and senior executives.

We provide strategic communications and reputation management counsel to a broad range of industry and our clients include multinational corporations, small and medium enterprises, industry associations and government departments.

Richard peters


Richard Peters has held senior public relations roles in mining, finance, and building materials companies over 20 years. Richard’s expertise is in reputation and issues management with a strong background in community engagement, business advocacy and media. Before founding Daymark, Richard led reputation building initiatives at the National Australia Bank where he pioneered new approaches to community banking and finance and Indigenous affairs. Prior to this Richard had 15 years in the mining and building materials industries overseeing complex community and government approvals for mineral and manufacturing developments.

Felicity Heath

Associate Director

Felicity Heath’s passion for creative campaigns, powerful narratives, and a strategic approach started with a career in book publishing, working closely with leading Australian and international authors. This led to senior positions in public relations consultancies working across healthcare, government, consumer, business and professional service sectors in Melbourne and Singapore. Felicity’s expertise lies in communication strategy, media relations, stakeholder engagement, community relations, and issues management. Prior to starting with Daymark, Felicity was Public Relations Manager at Australia Post. She holds a Master in Communication from RMIT University.

John Fergusson


John Fergusson started his career in public relations as a researcher for a senior Federal Parliamentarian. Since then he has worked in public relations consultancies and as an in house practitioner in the banking and finance and public transport sectors. Prior to starting Daymark, John was the Stakeholder Communications Director for Myki, Victoria’s transport ticketing system. He also worked as a senior communications adviser at the National Australia Bank and established specialised commercial banking practices in the healthcare, education, food fibre and beverage, and government business sectors.

Carolyn Ryan

Associate Director

Carolyn Ryan is a former journalist and lawyer working across clients in the community, technology, manufacturing and transport sectors. Carolyn worked as a finance and features journalist for thirteen years, including stints with The Age, The West Australian and The Daily Telegraph (UK), before moving into stakeholder and policy roles. She worked with a not-for-profit organization addressing child trafficking in Cambodia and spent five years in advocacy and communications roles with Jesuit Social Services. Carolyn also holds a graduate diploma in applied finance and a masters in community development.

Mark Paterson


Mark Paterson has worked in corporate and government affairs roles in the public, private and political sectors for over 20 years. Prior to joining Daymark, Mark was the Director of Corporate Affairs for Transdev Australasia and Connex Melbourne. Mark also worked for eight years at Tourism Victoria and was an adviser to the Victorian Tourism Minister.

Mark’s passion is building great teams and helps to focus executives and organisations on the vital importance of building, managing and protecting reputation and guides them to understand the political environment to help build success.