From AI to Podcasts: How Australia’s News Landscape is Evolving in 2025

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Six years ago, Daymark took a comprehensive look at news media and the emerging trends. We discussed investment in investigative journalism, changing subscription models and the growth of podcasts, as well as a range of threats to reliable, credible news. A lot has happened since: Covid lockdowns increased the shift towards digital platforms and fuelled a surge in demand for timely and expert updates. Rapid advances in artificial intelligence have brought both opportunities and challenges to the news landscape. And…

The benefits of data-driven storytelling

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Amidst the clamour of the click, like, and share, where every message is competing for attention, I thought it may be worthwhile revisiting the benefits of data-driven storytelling. It’s a potent tool – one that can raise your narrative above the noise and resonate deeply with your target audience. Utilising data effectively however isn’t just about compiling numbers or accessing information; it’s about weaving them into a story that captivates, informs, and persuades. Indeed, it requires a blend of analytical…