Year in review reveals additional priorities for Daymark clients

Build, Manage, Protect, Restore

As reputation challenges continue to mount, nothing stands still with the issues and communications needs of our clients. Here we take a dive into the over 60 projects completed in the past year for clients to see what we can learn for you when it comes to building, managing, protecting or restoring reputation. The breadth of stakeholders is increasing We have engaged with hundreds of government and industry stakeholders on behalf of our clients in the past year. They have…

ChatGPT – why humans still trump the bot (for now at least)

Protect

While artificial intelligence has been used in a range of ways for years, the arrival of ChatGPT late last year has put the power of AI in the hands of mere mortals. Judging by the takeup of the technology (ChatGPT had around 100 million users within two months of its launch) its potential has been enthusiastically recognised. It is, frankly, mindblowing what ChatGPT can spit out in less time than it takes to put the kettle on, and social media…

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Reputation risks: it’s time to seek them out

Protect

Reputation risk is one of those terms that sounds simple at first blush but a look beneath the hood shows it’s a complicated thing to unpack. At Daymark we have been contemplating how to assess reputation risk for many years. The definition we most often use with clients is that your reputation risk is the difference between how your stakeholders expect you to act compared with how you actually do act. But how do you define this risk in real…

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Daymark to launch AI Reputation Management Tool

Manage

Daymark is pleased to announce it is launching a new reputation management tool, Foresight AI. With a proof-of-concept stage complete, the company is looking to commence its first market pilot, with a commercial release planned for later in the year. Foresight’s core solution is the detection of reputation damaging risks and events through the use of big data analytics and machine learning. The AI technology analyses email data with direct identifiers removed, using purpose-built algorithms to isolate patterns and issues.…

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Things you don’t want to hear as a reputation advisor

Protect

When you’ve been in the business of reputation awhile, there are a few phrases that raise alarm bells. They are indicative of an approach that has been known to create obstacles. We’re designing the logo ourselves No one goes to the website so we don’t need to worry about it The legal team is running the comms We’re compliant so we’re safe The issue was raised but resolved with that one employee We need to be seen as taking action…

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The ‘activist’ dilemma

Protect

As reputation specialists, exasperated clients come to us with the ‘activist’ dilemma. Will we be worse off if we engage and give them air or if we ignore and let them skew reality? They will be frustrated and exhausted by public attacks based on disinformation and oversimplification As reputation specialists, exasperated clients come to us with the ‘activist’ dilemma. Will we be worse off if we engage and give them air or if we ignore and let them skew reality?…

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Communicating with a remote workforce

Manage

Australians seem pretty much agreed that remote working for “office jobs” will continue even when the COVID-19 pandemic eases. Australians seem pretty much agreed that remote working for “office jobs” will continue even when the COVID-19 pandemic eases. Employees have discovered the joys of flexibility, have adopted a new work-life balance that is not as constrained by a rigid delineation between work hours and non-work hours, and look with new eyes at the time wasted through daily commuting. Equally, employers…

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Brands in the COVID-19 world

Build

In a special report, Daymark wanted to analyse how brands have responded to the new world so we looked at a selection of newspaper advertisements in certain papers in the Melbourne market (The Australian, The AFR, The Age, Herald Sun). In looking at the advertisements we have reflected that in a public health crisis people look to governments for reassurance, timely information and equality of access to care and treatment. From brands, we expect they will show: 1. How they…

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Predicting the unpredictable

Protect

A few years back Daymark embarked on an exercise to develop a product that could predict rare but severely damaging events to an organisation’s reputation, a so-called ‘black swan’ event. Some consider the current COVID-19 pandemic as a black swan event, although better crisis management scenarios have pandemics in their mix. It is of course, by definition, an impossible task to uncover black swan events. But how do you get close? In corporate affairs we have all seen them –…

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What Happens When Truth Disappears?

Build

When I was growing up it was easy to understand truth from lies; to distinguish fact from fiction. Truth emanated from the mouths of politicians, priests, sports heroes, policemen, business leaders and the newspapers. We trusted people in uniform and those representing large institutions, both secular and religious. We trusted our scientists and our teachers. We trusted the books in the library and the bloke who lived next door. We knew that some people were prone to exaggeration, but we…