The power of tracking trends in an uncertain environment

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In today’s rapidly changing business environment an organisation faces numerous challenges including an increasing lack of control over their operating environment. Whilst a degree of control once enabled stable forward planning, the goal posts now seem to be constantly shifting with the current state of uncertainty. Amidst this uncertainty however, there are opportunities. We have the choice to evaluate our environment and assess our capacity to influence it. Having confidence in understanding what can be influenced is a crucial step…