Standing for something
The voices are clamouring… ‘be our sponsor’, ‘lead our effort to support this cause, ‘use some of your huge profits to deal with this important issue’. If you are a Director, a CEO or a Corporate Affairs executive these are common refrains. But while we all naturally wish to support worthy causes and advance important social issues, how do you decide to back a particular issue? At Daymark we have dealt with these questions both as executives in large corporations…