Standing for something

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The voices are clamouring… ‘be our sponsor’, ‘lead our effort to support this cause, ‘use some of your huge profits to deal with this important issue’. If you are a Director, a CEO or a Corporate Affairs executive these are common refrains. But while we all naturally wish to support worthy causes and advance important social issues, how do you decide to back a particular issue? At Daymark we have dealt with these questions both as executives in large corporations…