Standing for something

Build

The voices are clamouring… ‘be our sponsor’, ‘lead our effort to support this cause, ‘use some of your huge profits to deal with this important issue’. If you are a Director, a CEO or a Corporate Affairs executive these are common refrains. But while we all naturally wish to support worthy causes and advance important social issues, how do you decide to back a particular issue? At Daymark we have dealt with these questions both as executives in large corporations…

There is always more to the story in a crisis

Protect

At Daymark we keenly watch how companies navigate potentially reputationally damaging issues and crises as they play out in the media. One thing we rarely do however is to comment publicly on them. Here is why. There is always a lot going on behind the scenes in a crisis – we know this from our first-hand experience. And while the fundamentals of good crisis management don’t change around planning, practice and communication at a time of limited knowledge, there are…