Gender pay gap data… and how employers respond

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Shock, horror…we have a gender pay gap problem in corporate Australia! On 27 February, the Workplace Gender Equality Agency (WGEA) released data on median gender pay gaps* of over 5,000 private sector employers with 100 or more employees noting that publishing employer gender pay gaps aims to help accelerate employer action. This data has been collected for many years but never published in this fashion. Just under a third of employers have a median pay gender gap within the target…

It’s a New Year so let’s rewrite unhelpful narratives

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It is an overlooked strategy when coming out of a sustained period of downward pressure on an organisation’s reputation to consider rewriting unhelpful narratives. Done correctly this can move an organisation from a reactive communications footing – or responding constantly to issues – to a proactive footing where the communications are more on your terms. It is also a great New Year’s activity that can be applied in a personal sense as well as for a business or a business…

What government thinks of ‘company profits’

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Daymark recently subscribed to GovConnex, a platform that enables us to monitor and research government activity on issues of relevance to our clients. So, with another company results and AGM season behind us, we thought it interesting to see what politicians think, say, and do when it comes to ‘company profits’. Using GovConnex we searched ‘company profits’ and found: Trends over time – Between 2010-2017, the term ‘company profits’ was rarely mentioned but from 2017 onwards it’s regularly mentioned in…

Year in review reveals additional priorities for Daymark clients

Build, Manage, Protect, Restore

As reputation challenges continue to mount, nothing stands still with the issues and communications needs of our clients. Here we take a dive into the over 60 projects completed in the past year for clients to see what we can learn for you when it comes to building, managing, protecting or restoring reputation. The breadth of stakeholders is increasing We have engaged with hundreds of government and industry stakeholders on behalf of our clients in the past year. They have…

Just ask me…

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Daymark is in the midst of stakeholder survey ‘reporting season’. Several of our clients have asked us to complete stakeholder sentiment surveys for them; some for the first time, others are on their fourth or more annual iterations. Our sentiment surveys generally involve one-to-one, face-to-face surveys based on an agreed set of questions with a combination of quantitative questions and qualitative as well. We encourage interviewees to be open and honest and we capture verbatim comments which are supplied to…

ChatGPT – why humans still trump the bot (for now at least)

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While artificial intelligence has been used in a range of ways for years, the arrival of ChatGPT late last year has put the power of AI in the hands of mere mortals. Judging by the takeup of the technology (ChatGPT had around 100 million users within two months of its launch) its potential has been enthusiastically recognised. It is, frankly, mindblowing what ChatGPT can spit out in less time than it takes to put the kettle on, and social media…

There is always more to the story in a crisis

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At Daymark we keenly watch how companies navigate potentially reputationally damaging issues and crises as they play out in the media. One thing we rarely do however is to comment publicly on them. Here is why. There is always a lot going on behind the scenes in a crisis – we know this from our first-hand experience. And while the fundamentals of good crisis management don’t change around planning, practice and communication at a time of limited knowledge, there are…

2023 – Are you ready?

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As the year draws to a close, it is timely to step back and assess how ready your organisation is to respond to an issue. As we have seen in recent times – particularly in the cyber-security space with vulnerabilities in infrastructure and technical failures leading to shutdowns, cyber-attacks and ransoms ­–organisations large and small need to be clear about how they will respond and communicate if an issue escalates into a crisis. It’s a big call but hear this.…

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Cyberhacks in Australia – do you know the legal implications?

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Companies across Australia have been scrambling in recent weeks to get on top of their cyber risk, after Optus, and then Medibank, fell victim to massive data breaches. If it can happen to two such large, well-resourced organisations, then the implication is pretty clear that it can happen to anyone. Naturally, it has been a theme at many AGMs held this month.If a business becomes aware it has been hacked, there is a lot to think about at a time…

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Reputation risks: it’s time to seek them out

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Reputation risk is one of those terms that sounds simple at first blush but a look beneath the hood shows it’s a complicated thing to unpack. At Daymark we have been contemplating how to assess reputation risk for many years. The definition we most often use with clients is that your reputation risk is the difference between how your stakeholders expect you to act compared with how you actually do act. But how do you define this risk in real…