ChatGPT – why humans still trump the bot (for now at least)

Protect

While artificial intelligence has been used in a range of ways for years, the arrival of ChatGPT late last year has put the power of AI in the hands of mere mortals. Judging by the takeup of the technology (ChatGPT had around 100 million users within two months of its launch) its potential has been enthusiastically recognised. It is, frankly, mindblowing what ChatGPT can spit out in less time than it takes to put the kettle on, and social media…

There is always more to the story in a crisis

Protect

At Daymark we keenly watch how companies navigate potentially reputationally damaging issues and crises as they play out in the media. One thing we rarely do however is to comment publicly on them. Here is why. There is always a lot going on behind the scenes in a crisis – we know this from our first-hand experience. And while the fundamentals of good crisis management don’t change around planning, practice and communication at a time of limited knowledge, there are…

2023 – Are you ready?

Protect

As the year draws to a close, it is timely to step back and assess how ready your organisation is to respond to an issue. As we have seen in recent times – particularly in the cyber-security space with vulnerabilities in infrastructure and technical failures leading to shutdowns, cyber-attacks and ransoms ­–organisations large and small need to be clear about how they will respond and communicate if an issue escalates into a crisis. It’s a big call but hear this.…

cyberhacks-in-australia-do-you-know-the-legal-implications-banner

Cyberhacks in Australia – do you know the legal implications?

Protect

Companies across Australia have been scrambling in recent weeks to get on top of their cyber risk, after Optus, and then Medibank, fell victim to massive data breaches. If it can happen to two such large, well-resourced organisations, then the implication is pretty clear that it can happen to anyone. Naturally, it has been a theme at many AGMs held this month.If a business becomes aware it has been hacked, there is a lot to think about at a time…

reputation-risks-its-time-to-seek-them-out-banner

Reputation risks: it’s time to seek them out

Protect

Reputation risk is one of those terms that sounds simple at first blush but a look beneath the hood shows it’s a complicated thing to unpack. At Daymark we have been contemplating how to assess reputation risk for many years. The definition we most often use with clients is that your reputation risk is the difference between how your stakeholders expect you to act compared with how you actually do act. But how do you define this risk in real…

community-groups-welcome-australia -post-grants-banner

Community Groups Welcome Australia Post Grants

Build, Protect, Restore

Australia Post announced its latest People of Post grant recipients, with 356 community organisations receiving funding thanks to a nomination from an Australia Post team member. The diverse community groups will share in almost $350,000 for projects such as community gardens, arts and crafts workshops, and volunteer training. The People of Post program takes a grassroots approach to supporting projects, with Australia Post team members encouraged to nominate based on their own personal connection to a local organisation. Recipients include…

things-you-don’t-want-to-hear-as-a-reputation-advisors-banner

Things you don’t want to hear as a reputation advisor

Protect

When you’ve been in the business of reputation awhile, there are a few phrases that raise alarm bells. They are indicative of an approach that has been known to create obstacles. We’re designing the logo ourselves No one goes to the website so we don’t need to worry about it The legal team is running the comms We’re compliant so we’re safe The issue was raised but resolved with that one employee We need to be seen as taking action…

the-activist-dilemma-banner

The ‘activist’ dilemma

Protect

As reputation specialists, exasperated clients come to us with the ‘activist’ dilemma. Will we be worse off if we engage and give them air or if we ignore and let them skew reality? They will be frustrated and exhausted by public attacks based on disinformation and oversimplification As reputation specialists, exasperated clients come to us with the ‘activist’ dilemma. Will we be worse off if we engage and give them air or if we ignore and let them skew reality?…

todays-recipe-the-perfect-tone-for-your-crisis-comms-banner

Today’s recipe: The perfect tone for your crisis comms

Protect

This is a modern take on an age-old recipe. This is a modern take on an age-old recipe. People will relate to the familiar flavours of authenticity and clarity that make any communications dish great. At the same time, they should feel comforted by the special mix of assuredness and open-mindedness injected by the chef. In extraordinary times, it’s important we feed each other the right information in the right way to help recover as quickly as possible. Ingredients 1…

predicting-the-unpredictable-banner

Predicting the unpredictable

Protect

A few years back Daymark embarked on an exercise to develop a product that could predict rare but severely damaging events to an organisation’s reputation, a so-called ‘black swan’ event. Some consider the current COVID-19 pandemic as a black swan event, although better crisis management scenarios have pandemics in their mix. It is of course, by definition, an impossible task to uncover black swan events. But how do you get close? In corporate affairs we have all seen them –…