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Things you don’t want to hear as a reputation advisor

Protect

When you’ve been in the business of reputation awhile, there are a few phrases that raise alarm bells. They are indicative of an approach that has been known to create obstacles. We’re designing the logo ourselves No one goes to the website so we don’t need to worry about it The legal team is running the comms We’re compliant so we’re safe The issue was raised but resolved with that one employee We need to be seen as taking action…