theres-a-lot-that’s-new-for-your-reputation-banner

There’s a lot that’s new for your reputation

Build

It has been a year like few others. But what has changed with reputation management? Recently the Daymark team took stock and asked a few of our key stakeholders what they were seeing out there when it comes to reputation management. We’ve added to these insights to compile a list of 10 trends facing organisational reputation and the tactical and strategic opportunities. Here is what we are seeing: Greater clarity between brand and reputation Lack of control over your operating…

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Things you don’t want to hear as a reputation advisor

Protect

When you’ve been in the business of reputation awhile, there are a few phrases that raise alarm bells. They are indicative of an approach that has been known to create obstacles. We’re designing the logo ourselves No one goes to the website so we don’t need to worry about it The legal team is running the comms We’re compliant so we’re safe The issue was raised but resolved with that one employee We need to be seen as taking action…

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The ‘activist’ dilemma

Protect

As reputation specialists, exasperated clients come to us with the ‘activist’ dilemma. Will we be worse off if we engage and give them air or if we ignore and let them skew reality? They will be frustrated and exhausted by public attacks based on disinformation and oversimplification As reputation specialists, exasperated clients come to us with the ‘activist’ dilemma. Will we be worse off if we engage and give them air or if we ignore and let them skew reality?…