What is your favourite reputation test?

Recently while listening to talk back radio in NZ, a commentator used the term ‘it would not pass the commonsense test’. This got us thinking at Daymark of the various tests that are around when it comes to assessing the veracity of a response to a potentially reputation damaging event. Here are some tests you may wish to use when assessing your next reputation challenge. Fail the test and it is likely your reputation could be at risk. The ‘pub’…

What to do when issues aren’t issues

Any corporate affairs and communications practitioner takes pride in their ability to see reputation risks from a mile away. But what happens when the issue we believe we can see on the horizon fails to materialise? Is our radar failing us? Earlier this year a client of Daymark’s discussed what they saw as a looming issue that required some preparation in case a quick and substantive response was required. This was in the face of a widely held view within…

It’s a New Year so let’s rewrite unhelpful narratives

It is an overlooked strategy when coming out of a sustained period of downward pressure on an organisation’s reputation to consider rewriting unhelpful narratives. Done correctly this can move an organisation from a reactive communications footing – or responding constantly to issues – to a proactive footing where the communications are more on your terms. It is also a great New Year’s activity that can be applied in a personal sense as well as for a business or a business…

Year in review reveals additional priorities for Daymark clients

As reputation challenges continue to mount, nothing stands still with the issues and communications needs of our clients. Here we take a dive into the over 60 projects completed in the past year for clients to see what we can learn for you when it comes to building, managing, protecting or restoring reputation. The breadth of stakeholders is increasing We have engaged with hundreds of government and industry stakeholders on behalf of our clients in the past year. They have…

Deny everything: it may work but is it right?

At Daymark we pride ourselves on being across different approaches to managing reputational crises. One approach is gaining more prominence even though it comes with questionable outcomes. It’s an approach that can be best described as ‘deny, reject, refute’ everything, emphatically, even in the face of compelling and sometimes overwhelming evidence to the contrary. Without being specific, we have seen several examples here in Australia throughout 2023. In fact, this really is not a recent development – we have seen…

An effective campaign starts by knowing it’s a step beyond

Over the years Daymark has been involved with several campaigns to deliver important changes by engaging with and convincing a majority audience of stakeholders. What we have always known is that campaigns only work where there is an appreciation that campaigns are a step above standard communications and stakeholder engagement. The mere thought of mounting a campaign should sharpen the mind as to the size of the task ahead. It should stretch ambition for engagement and transparency. It should lift…

There is always more to the story in a crisis

At Daymark we keenly watch how companies navigate potentially reputationally damaging issues and crises as they play out in the media. One thing we rarely do however is to comment publicly on them. Here is why. There is always a lot going on behind the scenes in a crisis – we know this from our first-hand experience. And while the fundamentals of good crisis management don’t change around planning, practice and communication at a time of limited knowledge, there are…

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Reputation risks: it’s time to seek them out

Reputation risk is one of those terms that sounds simple at first blush but a look beneath the hood shows it’s a complicated thing to unpack. At Daymark we have been contemplating how to assess reputation risk for many years. The definition we most often use with clients is that your reputation risk is the difference between how your stakeholders expect you to act compared with how you actually do act. But how do you define this risk in real…

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Daymark to launch AI Reputation Management Tool

Daymark is pleased to announce it is launching a new reputation management tool, Foresight AI. With a proof-of-concept stage complete, the company is looking to commence its first market pilot, with a commercial release planned for later in the year. Foresight’s core solution is the detection of reputation damaging risks and events through the use of big data analytics and machine learning. The AI technology analyses email data with direct identifiers removed, using purpose-built algorithms to isolate patterns and issues.…

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There’s a lot that’s new for your reputation

It has been a year like few others. But what has changed with reputation management? Recently the Daymark team took stock and asked a few of our key stakeholders what they were seeing out there when it comes to reputation management. We’ve added to these insights to compile a list of 10 trends facing organisational reputation and the tactical and strategic opportunities. Here is what we are seeing: Greater clarity between brand and reputation Lack of control over your operating…