reputation-risks-its-time-to-seek-them-out-banner

Reputation risks: it’s time to seek them out

Protect

Reputation risk is one of those terms that sounds simple at first blush but a look beneath the hood shows it’s a complicated thing to unpack. At Daymark we have been contemplating how to assess reputation risk for many years. The definition we most often use with clients is that your reputation risk is the difference between how your stakeholders expect you to act compared with how you actually do act. But how do you define this risk in real…