Deny everything: it may work but is it right?

Manage

At Daymark we pride ourselves on being across different approaches to managing reputational crises. One approach is gaining more prominence even though it comes with questionable outcomes. It’s an approach that can be best described as ‘deny, reject, refute’ everything, emphatically, even in the face of compelling and sometimes overwhelming evidence to the contrary. Without being specific, we have seen several examples here in Australia throughout 2023. In fact, this really is not a recent development – we have seen…