An effective campaign starts by knowing it’s a step beyond

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Over the years Daymark has been involved with several campaigns to deliver important changes by engaging with and convincing a majority audience of stakeholders. What we have always known is that campaigns only work where there is an appreciation that campaigns are a step above standard communications and stakeholder engagement. The mere thought of mounting a campaign should sharpen the mind as to the size of the task ahead. It should stretch ambition for engagement and transparency. It should lift…