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Indications Your Organisation Has Become Socially Awkward

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Over the last decade, we have seen organisations scrambling to get set up on social media and racing to use each new function and platform. When social media first emerged, the idea of a new low-cost and direct communication channel with stakeholders seemed a no-brainer. For many organisations, the marketing and engagement possibilities were too great to warrant much time spent considering the business case for or against. Multiple accounts were set up for every department, agency and business area.…