Recently while listening to talk back radio in NZ, a commentator used the term ‘it would not pass the commonsense test’. This got us thinking at Daymark of the various tests that are around when it comes to assessing the veracity of a response to a potentially reputation damaging event. Here are some tests you may wish to use when assessing your next reputation challenge. Fail the test and it is likely your reputation could be at risk. The ‘pub’…
Any corporate affairs and communications practitioner takes pride in their ability to see reputation risks from a mile away. But what happens when the issue we believe we can see on the horizon fails to materialise? Is our radar failing us? Earlier this year a client of Daymark’s discussed what they saw as a looming issue that required some preparation in case a quick and substantive response was required. This was in the face of a widely held view within…
Today the intersection between profit and purpose has well and truly taken centre stage, and the need for corporate sustainability and social responsibility strategies is an undeniable necessity. With the 2023 SDG Summit taking place in New York this week, marking the halfway point to the deadline set for achieving the 2030 Agenda and the Sustainable Development Goals (SDGs), it is an opportune moment for businesses to reflect on their progress. The recent release of the federal government’s first national…
Daymark is in the midst of stakeholder survey ‘reporting season’. Several of our clients have asked us to complete stakeholder sentiment surveys for them; some for the first time, others are on their fourth or more annual iterations. Our sentiment surveys generally involve one-to-one, face-to-face surveys based on an agreed set of questions with a combination of quantitative questions and qualitative as well. We encourage interviewees to be open and honest and we capture verbatim comments which are supplied to…
+61 407 826 952
connect@daymark.com.au