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Companies Can Be Bullied Too

Protect

The social media troll is familiar to most of us. The lover of arms-length confrontation who throws insults and incites hatred to provoke a reaction. They are an unfortunate reality of our online communities and are sometimes impossible to dissuade. So how do we deal with them? Individuals are often the targets of trolls but we have noticed a recent trend of companies approaching us for advice on how to deal with their own bullies. They have found themselves exasperated…

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It’s Hot and Thirsty Work

Manage

Daymark Director Richard Peters has just returned from completing Marathon des Sables – a 240km, seven day run in the Sahara desert, Morocco. There were more than 1000 competitors from 40 countries and to add to the challenge, you have to take everything you need for the seven days on your back (apart from water). And yes it is a long way. Asked about his reflections, Richard could only say it was hard. After reminding him he is in the…

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Demand for Crisis Management in 2018

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Every other day we hear about a new company in the midst of a crisis caused by a natural disaster, poor corporate culture, terrible customer service, media fascination or regulator action. At the same time, we know that trust in companies and many other institutions is at an all-time low. Perhaps this explains why we have been busy undertaking crisis management reviews and writing plans for many clients across a range of sectors including the transport, manufacturing, community services, financial…

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Let’s Think More About Thought Leadership

Build

A discipline in the communications game is what we call Thought Leadership. In the past two years it has been the number one consulting activity of Daymark (followed by stakeholder engagement, community engagement and communications programs for our clients). Roughly speaking Thought Leadership is generating content which brings a unique point of view to an important community or industry issue. It adds to a discussion or debate and in turn should be a reflection of what your organisation stands for.…