Let’s Think More About Thought Leadership
A discipline in the communications game is what we call Thought Leadership. In the past two years it has been the number one consulting activity of Daymark (followed by stakeholder engagement, community engagement and communications programs for our clients). Roughly speaking Thought Leadership is generating content which brings a unique point of view to an important community or industry issue. It adds to a discussion or debate and in turn should be a reflection of what your organisation stands for.…