Daily Archives: January 30, 2020

Getting sentimental

Seeking the views of stakeholders is essential in managing and improving corporate reputation. We work with many companies and organisations that need to know what their stakeholders think about them and their operations. There are several ways to gather this intelligence but the method that works best is a stakeholder sentiment survey. The survey generally comprises a series of face-to-face, structured interviews that seek the views of people that can make a real difference to the organisation. The survey typically…