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Authenticity: Share your truth, ignite your brand

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It is natural to want to cut through to the truth – to gravitate towards what is unique in a saturated marketplace. Especially in challenging times – people feel re-assured by the offering of ‘what you see, is what you get’. It is one reason why there has been so much commentary, albeit divided, around Nick Kyrgios. He is evidently authentic and good for business and sell-out crowds. However, his authenticity splits opinion, especially when it comes to his on-court…