‘Are we right to go?’

Manage

This short statement sums up much of Dan Andrews’ communications skills. A line that signalled the start of yet another COVID-era press conference. As people in the communications game, it is worth reflecting on Dan Andrews as a professional, political communicator. The first point to make is that he threw out most of the old rule book on how to manage political messaging. He was effectively the first post-mainstream media Premier. He simply didn’t bother trying to chase the approval…