It’s a New Year so let’s rewrite unhelpful narratives

Protect

It is an overlooked strategy when coming out of a sustained period of downward pressure on an organisation’s reputation to consider rewriting unhelpful narratives. Done correctly this can move an organisation from a reactive communications footing – or responding constantly to issues – to a proactive footing where the communications are more on your terms. It is also a great New Year’s activity that can be applied in a personal sense as well as for a business or a business…

The crucial role of communication strategy in 2024

Build

As we approach the year’s end and gear up for the planning season, it’s important to take stock and recognise the increasingly pivotal role communication strategy is playing in shaping an organisation’s future. Recent times, marked by critical infrastructure breakdowns, cyber-security vulnerabilities, and unforeseen challenges, emphasise the need for organisations, both large and small, to reassess their readiness to respond to issues that can quickly spiral into crises. In the spirit of proactive management, it’s timely to acknowledge the importance…