Who pays the ferryman (and how much)?

Protect

What public transport policy tells us about government decision-making. Understanding how governments make decisions is essential for any organisation seeking to influence policy. While advocacy often focuses on making a compelling case for a particular outcome, it is just as important to understand the forces shaping government choices—political, economic, and social. Public transport policy – and in particular, fares policy – provides a useful case study that highlights the competing factors driving government decision-making. Not many public transport (PT) networks…

The crucial role of communication strategy in 2024

Build

As we approach the year’s end and gear up for the planning season, it’s important to take stock and recognise the increasingly pivotal role communication strategy is playing in shaping an organisation’s future. Recent times, marked by critical infrastructure breakdowns, cyber-security vulnerabilities, and unforeseen challenges, emphasise the need for organisations, both large and small, to reassess their readiness to respond to issues that can quickly spiral into crises. In the spirit of proactive management, it’s timely to acknowledge the importance…

Deny everything: it may work but is it right?

Manage

At Daymark we pride ourselves on being across different approaches to managing reputational crises. One approach is gaining more prominence even though it comes with questionable outcomes. It’s an approach that can be best described as ‘deny, reject, refute’ everything, emphatically, even in the face of compelling and sometimes overwhelming evidence to the contrary. Without being specific, we have seen several examples here in Australia throughout 2023. In fact, this really is not a recent development – we have seen…