The crucial role of communication strategy in 2024

Build

As we approach the year’s end and gear up for the planning season, it’s important to take stock and recognise the increasingly pivotal role communication strategy is playing in shaping an organisation’s future. Recent times, marked by critical infrastructure breakdowns, cyber-security vulnerabilities, and unforeseen challenges, emphasise the need for organisations, both large and small, to reassess their readiness to respond to issues that can quickly spiral into crises. In the spirit of proactive management, it’s timely to acknowledge the importance…

Deny everything: it may work but is it right?

Manage

At Daymark we pride ourselves on being across different approaches to managing reputational crises. One approach is gaining more prominence even though it comes with questionable outcomes. It’s an approach that can be best described as ‘deny, reject, refute’ everything, emphatically, even in the face of compelling and sometimes overwhelming evidence to the contrary. Without being specific, we have seen several examples here in Australia throughout 2023. In fact, this really is not a recent development – we have seen…