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Today’s recipe: The perfect tone for your crisis comms

Protect

This is a modern take on an age-old recipe. This is a modern take on an age-old recipe. People will relate to the familiar flavours of authenticity and clarity that make any communications dish great. At the same time, they should feel comforted by the special mix of assuredness and open-mindedness injected by the chef. In extraordinary times, it’s important we feed each other the right information in the right way to help recover as quickly as possible. Ingredients 1…

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Brands in the COVID-19 world

Build

In a special report, Daymark wanted to analyse how brands have responded to the new world so we looked at a selection of newspaper advertisements in certain papers in the Melbourne market (The Australian, The AFR, The Age, Herald Sun). In looking at the advertisements we have reflected that in a public health crisis people look to governments for reassurance, timely information and equality of access to care and treatment. From brands, we expect they will show: 1. How they…

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Predicting the unpredictable

Protect

A few years back Daymark embarked on an exercise to develop a product that could predict rare but severely damaging events to an organisation’s reputation, a so-called ‘black swan’ event. Some consider the current COVID-19 pandemic as a black swan event, although better crisis management scenarios have pandemics in their mix. It is of course, by definition, an impossible task to uncover black swan events. But how do you get close? In corporate affairs we have all seen them –…