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Why the Media Release Still Matters

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Sometimes I hate social media. A bottomless pit of information, innuendo and occasionally intrigue, it can suck hours from an otherwise productive life. From a public relations point of view, however, there is no doubt social media has transformed the way organisations communicate. So much so, in fact, that there are those who declare the media release is dead, consigned to the grave alongside aerograms and the fax machine. To be sure, Twitter is quicker, Instagram is more aesthetic, and…