Recently while listening to talk back radio in NZ, a commentator used the term ‘it would not pass the commonsense test’. This got us thinking at Daymark of the various tests that are around when it comes to assessing the veracity of a response to a potentially reputation damaging event. Here are some tests you may wish to use when assessing your next reputation challenge. Fail the test and it is likely your reputation could be at risk. The ‘pub’…
Shock, horror…we have a gender pay gap problem in corporate Australia! On 27 February, the Workplace Gender Equality Agency (WGEA) released data on median gender pay gaps* of over 5,000 private sector employers with 100 or more employees noting that publishing employer gender pay gaps aims to help accelerate employer action. This data has been collected for many years but never published in this fashion. Just under a third of employers have a median pay gender gap within the target…
It is an overlooked strategy when coming out of a sustained period of downward pressure on an organisation’s reputation to consider rewriting unhelpful narratives. Done correctly this can move an organisation from a reactive communications footing – or responding constantly to issues – to a proactive footing where the communications are more on your terms. It is also a great New Year’s activity that can be applied in a personal sense as well as for a business or a business…
In today’s rapidly changing business environment an organisation faces numerous challenges including an increasing lack of control over their operating environment. Whilst a degree of control once enabled stable forward planning, the goal posts now seem to be constantly shifting with the current state of uncertainty. Amidst this uncertainty however, there are opportunities. We have the choice to evaluate our environment and assess our capacity to influence it. Having confidence in understanding what can be influenced is a crucial step…
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