From AI to Podcasts: How Australia’s News Landscape is Evolving in 2025

Protect

Six years ago, Daymark took a comprehensive look at news media and the emerging trends. We discussed investment in investigative journalism, changing subscription models and the growth of podcasts, as well as a range of threats to reliable, credible news. A lot has happened since: Covid lockdowns increased the shift towards digital platforms and fuelled a surge in demand for timely and expert updates. Rapid advances in artificial intelligence have brought both opportunities and challenges to the news landscape. And…

What is your favourite reputation test?

Build

Recently while listening to talk back radio in NZ, a commentator used the term ‘it would not pass the commonsense test’. This got us thinking at Daymark of the various tests that are around when it comes to assessing the veracity of a response to a potentially reputation damaging event. Here are some tests you may wish to use when assessing your next reputation challenge. Fail the test and it is likely your reputation could be at risk. The ‘pub’…

Gender pay gap data… and how employers respond

Protect

Shock, horror…we have a gender pay gap problem in corporate Australia! On 27 February, the Workplace Gender Equality Agency (WGEA) released data on median gender pay gaps* of over 5,000 private sector employers with 100 or more employees noting that publishing employer gender pay gaps aims to help accelerate employer action. This data has been collected for many years but never published in this fashion. Just under a third of employers have a median pay gender gap within the target…

It’s a New Year so let’s rewrite unhelpful narratives

Protect

It is an overlooked strategy when coming out of a sustained period of downward pressure on an organisation’s reputation to consider rewriting unhelpful narratives. Done correctly this can move an organisation from a reactive communications footing – or responding constantly to issues – to a proactive footing where the communications are more on your terms. It is also a great New Year’s activity that can be applied in a personal sense as well as for a business or a business…

The power of tracking trends in an uncertain environment

Build

In today’s rapidly changing business environment an organisation faces numerous challenges including an increasing lack of control over their operating environment. Whilst a degree of control once enabled stable forward planning, the goal posts now seem to be constantly shifting with the current state of uncertainty. Amidst this uncertainty however, there are opportunities. We have the choice to evaluate our environment and assess our capacity to influence it. Having confidence in understanding what can be influenced is a crucial step…