A good media release can make or break the coverage received, so it’s worth putting in the effort if you have positive news to share. At Daymark we often write media releases on behalf of clients, or review and edit first drafts. These are a few things we bear in mind to ensure media success: The Title and First Paragraph are Crucial News desks have always received more media alerts than they can cover, but with the ease of digital…
While artificial intelligence has been used in a range of ways for years, the arrival of ChatGPT late last year has put the power of AI in the hands of mere mortals. Judging by the takeup of the technology (ChatGPT had around 100 million users within two months of its launch) its potential has been enthusiastically recognised. It is, frankly, mindblowing what ChatGPT can spit out in less time than it takes to put the kettle on, and social media…
Companies across Australia have been scrambling in recent weeks to get on top of their cyber risk, after Optus, and then Medibank, fell victim to massive data breaches. If it can happen to two such large, well-resourced organisations, then the implication is pretty clear that it can happen to anyone. Naturally, it has been a theme at many AGMs held this month.If a business becomes aware it has been hacked, there is a lot to think about at a time…
Sometimes I hate social media. A bottomless pit of information, innuendo and occasionally intrigue, it can suck hours from an otherwise productive life. From a public relations point of view, however, there is no doubt social media has transformed the way organisations communicate. So much so, in fact, that there are those who declare the media release is dead, consigned to the grave alongside aerograms and the fax machine. To be sure, Twitter is quicker, Instagram is more aesthetic, and…
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