Year in review reveals additional priorities for Daymark clients

Build, Manage, Protect, Restore

As reputation challenges continue to mount, nothing stands still with the issues and communications needs of our clients. Here we take a dive into the over 60 projects completed in the past year for clients to see what we can learn for you when it comes to building, managing, protecting or restoring reputation. The breadth of stakeholders is increasing We have engaged with hundreds of government and industry stakeholders on behalf of our clients in the past year. They have…

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Communicating with a remote workforce

Manage

Australians seem pretty much agreed that remote working for “office jobs” will continue even when the COVID-19 pandemic eases. Australians seem pretty much agreed that remote working for “office jobs” will continue even when the COVID-19 pandemic eases. Employees have discovered the joys of flexibility, have adopted a new work-life balance that is not as constrained by a rigid delineation between work hours and non-work hours, and look with new eyes at the time wasted through daily commuting. Equally, employers…

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Brands in the COVID-19 world

Build

In a special report, Daymark wanted to analyse how brands have responded to the new world so we looked at a selection of newspaper advertisements in certain papers in the Melbourne market (The Australian, The AFR, The Age, Herald Sun). In looking at the advertisements we have reflected that in a public health crisis people look to governments for reassurance, timely information and equality of access to care and treatment. From brands, we expect they will show: 1. How they…

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Predicting the unpredictable

Protect

A few years back Daymark embarked on an exercise to develop a product that could predict rare but severely damaging events to an organisation’s reputation, a so-called ‘black swan’ event. Some consider the current COVID-19 pandemic as a black swan event, although better crisis management scenarios have pandemics in their mix. It is of course, by definition, an impossible task to uncover black swan events. But how do you get close? In corporate affairs we have all seen them –…

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Have we become too literal?

Build

Idioms. We use them every day. They are phrases or expressions that have a figurative meaning that is different from their literal meaning. ‘Burn the midnight oil’ lately? ‘Hit the sack’ early last night? Talk about the ‘elephant in the room’? These are common idioms. It is estimated that there are at least twenty-five thousand idiomatic expressions in the English language. The use of figurative language will always have a role in conversation, but what about in the written form?…

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Companies Can Be Bullied Too

Protect

The social media troll is familiar to most of us. The lover of arms-length confrontation who throws insults and incites hatred to provoke a reaction. They are an unfortunate reality of our online communities and are sometimes impossible to dissuade. So how do we deal with them? Individuals are often the targets of trolls but we have noticed a recent trend of companies approaching us for advice on how to deal with their own bullies. They have found themselves exasperated…

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It’s Hot and Thirsty Work

Manage

Daymark Director Richard Peters has just returned from completing Marathon des Sables – a 240km, seven day run in the Sahara desert, Morocco. There were more than 1000 competitors from 40 countries and to add to the challenge, you have to take everything you need for the seven days on your back (apart from water). And yes it is a long way. Asked about his reflections, Richard could only say it was hard. After reminding him he is in the…

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Demand for Crisis Management in 2018

Protect

Every other day we hear about a new company in the midst of a crisis caused by a natural disaster, poor corporate culture, terrible customer service, media fascination or regulator action. At the same time, we know that trust in companies and many other institutions is at an all-time low. Perhaps this explains why we have been busy undertaking crisis management reviews and writing plans for many clients across a range of sectors including the transport, manufacturing, community services, financial…

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Let’s Think More About Thought Leadership

Build

A discipline in the communications game is what we call Thought Leadership. In the past two years it has been the number one consulting activity of Daymark (followed by stakeholder engagement, community engagement and communications programs for our clients). Roughly speaking Thought Leadership is generating content which brings a unique point of view to an important community or industry issue. It adds to a discussion or debate and in turn should be a reflection of what your organisation stands for.…

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Radio Does Not Need Pictures

Manage

In the age of multiple ways to get your fix of news, I would like to put a hand up for radio journalism. It is a little known fact that there were 19 finalists from Australia at the recent New York Festivals International Radio Program Awards. These ranged from biographies to coverage of international affairs, from breaking stories to insightful community portraits. A podcast on life on Manus Island by the Wheeler Centre won a top honour. To be a…