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Communicating with a remote workforce

Manage

Australians seem pretty much agreed that remote working for “office jobs” will continue even when the COVID-19 pandemic eases. Australians seem pretty much agreed that remote working for “office jobs” will continue even when the COVID-19 pandemic eases. Employees have discovered the joys of flexibility, have adopted a new work-life balance that is not as constrained by a rigid delineation between work hours and non-work hours, and look with new eyes at the time wasted through daily commuting. Equally, employers…

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Today’s recipe: The perfect tone for your crisis comms

Protect

This is a modern take on an age-old recipe. This is a modern take on an age-old recipe. People will relate to the familiar flavours of authenticity and clarity that make any communications dish great. At the same time, they should feel comforted by the special mix of assuredness and open-mindedness injected by the chef. In extraordinary times, it’s important we feed each other the right information in the right way to help recover as quickly as possible. Ingredients 1…

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Brands in the COVID-19 world

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In a special report, Daymark wanted to analyse how brands have responded to the new world so we looked at a selection of newspaper advertisements in certain papers in the Melbourne market (The Australian, The AFR, The Age, Herald Sun). In looking at the advertisements we have reflected that in a public health crisis people look to governments for reassurance, timely information and equality of access to care and treatment. From brands, we expect they will show: 1. How they…

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Predicting the unpredictable

Protect

A few years back Daymark embarked on an exercise to develop a product that could predict rare but severely damaging events to an organisation’s reputation, a so-called ‘black swan’ event. Some consider the current COVID-19 pandemic as a black swan event, although better crisis management scenarios have pandemics in their mix. It is of course, by definition, an impossible task to uncover black swan events. But how do you get close? In corporate affairs we have all seen them –…

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Getting sentimental

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Seeking the views of stakeholders is essential in managing and improving corporate reputation. We work with many companies and organisations that need to know what their stakeholders think about them and their operations. There are several ways to gather this intelligence but the method that works best is a stakeholder sentiment survey. The survey generally comprises a series of face-to-face, structured interviews that seek the views of people that can make a real difference to the organisation. The survey typically…

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Australia Talks. But Should We Listen?

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The anonymity of the Internet enables a range of ugly behaviour that was unthinkable in the pre-tech world. Cyber-bullying and trolling can be perpetrated by cowards who are ashamed or unwilling to put their name to their comments, but happy to drip-feed poison into cyberspace without consequence. But like so much of technology, there are positives as well as negatives associated with being able to communicate incognito. The anonymity and reach of the Internet presents opportunities in collecting data that…

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Power, politics and social media

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How do the 10 most powerful people in Australia in 2019 use social media? The 2019 AFR Magazine’s Power Issue published on 4 October lists the top 10 most powerful people in the country – six politicians, two regulators, the Chair of the ABC and a tech leader/social activist. Interestingly six of the ten were new to the list this year with Bill Shorten, Kenneth Hayne, Mathias Cormann, Sally McManus, Chris Bowen and Tony Abbott bowing out for Gladys Berejiklian,…

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Disruption was a blast, now to sort out the news

Manage

It was over a decade ago that digital technology companies like Facebook and Google entered the market and blew open the possibilities for content sharing and social networking. The ramifications of this digital disruption on the media have been well documented. We’ve seen new digital publishers, new styles of journalism, new commentators and new advertising opportunities. In terms of the news, there’s more of it, it’s more niche, it’s more targeted and curated, and it’s harder to verify. So, what’s…

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Have we become too literal?

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Idioms. We use them every day. They are phrases or expressions that have a figurative meaning that is different from their literal meaning. ‘Burn the midnight oil’ lately? ‘Hit the sack’ early last night? Talk about the ‘elephant in the room’? These are common idioms. It is estimated that there are at least twenty-five thousand idiomatic expressions in the English language. The use of figurative language will always have a role in conversation, but what about in the written form?…

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What Happens When Truth Disappears?

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When I was growing up it was easy to understand truth from lies; to distinguish fact from fiction. Truth emanated from the mouths of politicians, priests, sports heroes, policemen, business leaders and the newspapers. We trusted people in uniform and those representing large institutions, both secular and religious. We trusted our scientists and our teachers. We trusted the books in the library and the bloke who lived next door. We knew that some people were prone to exaggeration, but we…

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