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A guide to the consultation wonderland

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Everyday across the nine governments at the federal and state level, there are literally hundreds of consultation processes underway (and that is before we consider more than 530 local councils.) At the moment the relatively new federal government is in the midst of multiple consultation exercises across all portfolios. The two highest profile examples are the Employment White Paper which is itself a continuation of the extensive engagement in the lead up to the Jobs and Skills Summit in September.…

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Why the Media Release Still Matters

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Sometimes I hate social media. A bottomless pit of information, innuendo and occasionally intrigue, it can suck hours from an otherwise productive life. From a public relations point of view, however, there is no doubt social media has transformed the way organisations communicate. So much so, in fact, that there are those who declare the media release is dead, consigned to the grave alongside aerograms and the fax machine. To be sure, Twitter is quicker, Instagram is more aesthetic, and…

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Reputation risks: it’s time to seek them out

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Reputation risk is one of those terms that sounds simple at first blush but a look beneath the hood shows it’s a complicated thing to unpack. At Daymark we have been contemplating how to assess reputation risk for many years. The definition we most often use with clients is that your reputation risk is the difference between how your stakeholders expect you to act compared with how you actually do act. But how do you define this risk in real…

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Authenticity: Share your truth, ignite your brand

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It is natural to want to cut through to the truth – to gravitate towards what is unique in a saturated marketplace. Especially in challenging times – people feel re-assured by the offering of ‘what you see, is what you get’. It is one reason why there has been so much commentary, albeit divided, around Nick Kyrgios. He is evidently authentic and good for business and sell-out crowds. However, his authenticity splits opinion, especially when it comes to his on-court…

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Community Groups Welcome Australia Post Grants

Build, Protect, Restore

Australia Post announced its latest People of Post grant recipients, with 356 community organisations receiving funding thanks to a nomination from an Australia Post team member. The diverse community groups will share in almost $350,000 for projects such as community gardens, arts and crafts workshops, and volunteer training. The People of Post program takes a grassroots approach to supporting projects, with Australia Post team members encouraged to nominate based on their own personal connection to a local organisation. Recipients include…

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Policy issues that matter in the next Parliament

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As former PM Keating said, ‘when you change the government you change the country.’ Those changes will be both in the policy space and in the politics that surround it. This is our attempt to predict the ‘what’ and the ‘how’ in the next three years. Policy Many policy matters can be pursued by the executive government, but they will still be important to the Parliament. These are the likely top 10 policy issues for the 47th Parliament: 1.Cost of…

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Daymark to launch AI Reputation Management Tool

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Daymark is pleased to announce it is launching a new reputation management tool, Foresight AI. With a proof-of-concept stage complete, the company is looking to commence its first market pilot, with a commercial release planned for later in the year. Foresight’s core solution is the detection of reputation damaging risks and events through the use of big data analytics and machine learning. The AI technology analyses email data with direct identifiers removed, using purpose-built algorithms to isolate patterns and issues.…

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There’s a lot that’s new for your reputation

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It has been a year like few others. But what has changed with reputation management? Recently the Daymark team took stock and asked a few of our key stakeholders what they were seeing out there when it comes to reputation management. We’ve added to these insights to compile a list of 10 trends facing organisational reputation and the tactical and strategic opportunities. Here is what we are seeing: Greater clarity between brand and reputation Lack of control over your operating…

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Things you don’t want to hear as a reputation advisor

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When you’ve been in the business of reputation awhile, there are a few phrases that raise alarm bells. They are indicative of an approach that has been known to create obstacles. We’re designing the logo ourselves No one goes to the website so we don’t need to worry about it The legal team is running the comms We’re compliant so we’re safe The issue was raised but resolved with that one employee We need to be seen as taking action…

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The ‘activist’ dilemma

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As reputation specialists, exasperated clients come to us with the ‘activist’ dilemma. Will we be worse off if we engage and give them air or if we ignore and let them skew reality? They will be frustrated and exhausted by public attacks based on disinformation and oversimplification As reputation specialists, exasperated clients come to us with the ‘activist’ dilemma. Will we be worse off if we engage and give them air or if we ignore and let them skew reality?…

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